SOCIAL MEDIA

Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it's no passing trend.

 

We can manage your social platforms which includes planning your social media strategy over selected platforms (e.g Facebook, Twitter, Instagram), designing and publishing organic posts and we can also deliver profitable social media ad campaigns utilising Facebook Business Manager and Facebook Pixel.

Your Social Media Strategy

Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.

 

A social media strategy is important because it will help you build a strong, organic presence online. You'll be able to plan out posts in advance and get them scheduled and set. All of this, in turn, will help you stick to social media rule number one: posting consistently.

When creating your strategy we will gather together vital information from your page insights and working with your brand guidelines we can implement a strong plan to attract your key audiences. Our social media style is upbeat and engaging and the content we create is relevant and consistent. We like to use a range of images, video clips, graphics and other types of content such as blogs to generate awareness of your business.

Organic Content

This is your bread and butter of social media marketing! Organic social media is the use of the free services and tools that each social media platform provides to its users. The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who interact with your brand. 

 

Paid Content

Unlike organic social media, paid social ensures that your ad will be seen by your chosen audience, paving the way for increased leads, website traffic and sales. Through paid social, you can identify a set audience based on specified options, like gender, location, age and preferences. In short, you are going to reach more of your key audience with paid ads.

 

We believe a combination of both organic and paid is the most effective approach to social media marketing, but we would advise all businesses to focus on the organic content first before developing ad campaigns. 

Facebook Pixel

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. Basically, you can show your ad to anyone who has visited your website. If they didn’t make a purchase before, this gives you the opportunity to try and catch their attention again.

Video

Video continues to be one of the most effective elements in a digital marketing strategy. Consumers like videos because they are easy to digest, entertaining and engaging. We strongly suggest including video in your social media strategy. If you need a bit more convincing, click here to see 55 video marketing statistics for 2020! 

 

If you would like to discuss more about your social media strategy, please feel free to contact us. To read more about the additional services we offer which can aid your social media content, you can read more about our promotional video service here.

"We have worked with RK Creative for the last six weeks to measure what social media channel would work for our BackHug product. RK Creative assessed our situation and proposed appropriate social media campaign plan that meets our time-frame and budget. Their activities at FaceBook, LinkedIn, Google Ads and Instagram have been of very high quality. They put creative input towards every post. I would highly recommend them."

Chongsu, Pacla Medical Group

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14 Albany Street,

Edinburgh, EH1 3QB