SEO
Check out this case study, which features our SEO strategy.
Approximately 62% of the entire world is online right now. The latest global statistics indicate that now, in 2023, there are around 1.13 billion websites on the internet, over 200 million of which are active. Busy, right? So, what can you do to make sure your one website for your small business stands out?
The truth is there are several things that you can do to improve your online visibility, but SEO techniques when implemented correctly have been proven to be extremely successful. Don't get me wrong, many businesses are successful without SEO and that can be down to several factors, but particularly if you are in a competitive market, SEO is something definitely worth considering.
Why should I invest in Search Engine Optimisation?
SEO is very important because traffic equals leads and leads turn into sales. By investing in SEO and raising your rankings in Google you'll send more traffic to your website which can generate more leads and sales for your business.
We implement carefully planned SEO strategies to increase your ranking on search engines and drive your website traffic. But, it doesn't stop there. Your goal with SEO isn't just to attract traffic — it's to convert that traffic into customers and clients for your business. As a result, you'll need to make sure that your site is in line with your visitors' needs and designed to encourage conversions. We can take care of that for you!
Our SEO service includes doing our research on your business and the market it is in, submitting your site to Google and working with G-suite features, finding relevant keywords and search terms, adding ALT tags and meta descriptions and also working with the on-site written content, utilising AI technology. It is important to note that SEO is very much an ongoing process. As the internet evolves each day, your website has to keep up. If you are considering SEO, it would be worthwhile looking at Google Ads and the other G Suite features. Although SEO is better for building long-term, sustainable profit, Google Ads is great for quick wins which we know are important for small businesses too. Many of our clients have found a combination of these services to be of great value.
Want to get some free tips on SEO? We wrote a short piece on it here.
"Becca has been a great help in supporting me and my wife in navigating the 'World of Google' for our start-up business I Love Edinburgh Tours. She's helped to raise our business profile through SEO and adverts. She's always prompt in replying and her expertise has been great!"
Elliot, I Love Edinburgh Tours
