In March 2022, we delivered a full business starter package and some additional services to Natasha for her business relaunch. Natasha Alonzi (DipCNM mANP) is a registered nutritional therapist passionate about using food to help you feel and look your best. Having taken a break from her business, she decided to reach out and work with RK Creative to relaunch.
We worked together to design a new logo, website and marketing collateral. For the logo, I spoke with Natasha to initial generate ideas for what she wanted and then put together a few samples. The logo creation was something that took time to ensure we created something Natasha was proud of. The incorporation of the spoon in her logo is used to reflect Natasha's love for home cooking. Personalising a brand is something I feel is really effective and I was so happy to hear that Natasha liked the idea. Our conversations included discussions on colours, fonts and style. The end result is something we feel looks very clean cut and professional and truly reflects the brand values.
Once we had the logo we set a date for a photoshoot, purchased the domain for the website and mailbox and then were able to put together the business cards, website and brand guidelines.
The aim of the photoshoot was to get high quality brand photographs for the website which reflected the nature of the brand. Everything from the location to the props was discussed so that we could be sure we got the right shots for the site and future marketing materials.
For this shoot I worked with my subcontractor Andrew Moss who worked brilliantly with the natural lighting and surroundings of nature. Our photographs can be found throughout the Natasha Alonzi website.
The website build was something that took careful consideration. All aspects of design, user experience and accessibility were planned out and during the build we came up with the idea to build a members section to the website where exclusive resources could be obtained by the customer. This brought a new dimension to the business as it ultimately created a new online service for the business.
We then thought about how we can promote this brand and increase engagement. I met Natasha for a 1:1 consultancy session where we put together a social media strategy for her business. I provided some branded social media graphic templates that she could use and re-use for her business advertising.
At the end of the project I provided a brand guidelines document which help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.
"A few months back after much hesitation I decided to properly relaunch my business. I usually go with my first finding on stuff and that hasn’t always been the best for business. So I met up with a number of web designers then made up a spreadsheet to help me decide who to go with. I finally chose Becca at RK Creative. This new way of carefully choosing instead of rushing in, paid off for me me massively. Becca has been a joy to work with. She understood me and what I stood for from the start. Not only did she design a fabulous logo and website for me, she and her colleague took photos and she also trained me up on social media, something I needed! She also came up with an idea to add a membership section to my web site and this is a really exciting venture for me. Before I met her I was in a bit of a low place with my career but her bubbly, inspiring, motivational and creative nature rubbed off giving me and my business a new lease of life. I thoroughly recommend."
- Natasha Alonzi
Although the project is complete we continue to work together to manage the website and I am always on hand for further SEO and social media support.
If you are looking to launch or re-launch your business, book in for a consultation with me today!